Unprecedented event allows fans to design new Transformer character

In Product, Promotional by Chris

An interesting tidbit of news crossed my desk (that’s code for high-chair….I was feeding my toddler) this afternoon. In anticipation of the 30th anniversary of the Transformers brand, Hasbro is launching an unprecedented event that allows kids and fans a stake in character design decisions.

Dubbed the “Fan Built Bot”, our collective decisions will create a “robot in disguise” – to be fully integrated into Transformers lore. This new bot will appear in comics, as well as the “Thrilling 30” line of toys to be made available in retail outlets next year. Polling will close on May 5th, with the “Fan Built Bot” unveiled at San Diego Comic Con 2013.

Visit Transformers.com and start making your design decisions. Everything from special ability to choosing sides (of the conflict) are available options.