A LEGO Brickumentary is one very long, very cool Toy Commercial

There’s not much to say about A LEGO Brickumentary other than it is a meandering 90-minute toy commercial narrated by Jason Bateman in minifig form. The documentary opens to a very brief timeline about the creation of LEGO from its founder, Ole Kirk Christiansen in Denmark in the 1930’s. The history lesson precedes a platter of self-congratulatory segments that often feel drafted by an overzealous PR department. As a result, it’s frustratingly disjointed.

But LEGO superfans will relish in the behind-the-scenes peek of their beloved toy brand. Never has such an unprecedented level of access been granted into the minds of these master builders. The narrative leans on LEGO’s latest “biggest build ever,” a life-size replica of the Luke Skywalker’s X-Wing Spaceship. It’s an ambitious structure to be unveiled on the busy streets of New York City. Nearby, a one-of-a-kind LEGO art exhibit is receiving rave reviews. Intertwined with these events, are the documented journey’s of LUG’s (LEGO User Groups), autistism researchers, movie makers and many more.

A LEGO Brickumentary is certainly not without problems. A balanced review of the brand, it is not. What it is, is a celebration of a toy that continues to evolve and astound the industry. Any fan of LEGO will delight in this very long, very cool toy commercial.